Privacy Policy

We value your privacy. This notice is to inform our clients of our privacy policy which pertains to both this website and our e-newsletter service. By agreeing to the terms of this policy and using this website, you consent to our use of cookies as laid out below.

Collection of Data
Personal information such as your email address, name, or company may be required by Fountain Medical (Pty) Ltd. and/or vital baby® for certain services. Any personal and identifiable information provided is optional but opting out of doing so may limit access to some of our services.

Disclosure of Data
Neither Fountain Medical (Pty) Ltd. nor vital baby® will disclose any of your personal information without your permission except under specific circumstances, such as when disclosure is required by law. All information collected by Fountain Medical (Pty) Ltd. and/or vital baby® is treated as confidential. Your privacy is important to us, so it is essential that you understand the way your information is collected and used. Please be sure to review our Privacy Policy periodically in case of any changes. Comments and feedback regarding this policy are welcomed.

Personal Information
We only collect personal information that has been knowingly and voluntarily submitted by our website visitors. This information may be collected in order to provide you with further services or to communicate with customers who present any requests or queries. We aim to protect your personal information from being dealt with in any way that is inconsistent with privacy laws in South Africa.

Use of Information
We will only use your personal information for the purpose for which it is submitted, or for secondary purposes relating to the primary purpose. Other use of information will be disclosed at the time of collection. Copies of website correspondence are stored as archives for record-keeping and back-up only.
You are free to opt-out of news and offers, and these will not be sent to you unless you sign up to receive them.

Collecting Information on Registered Members
When registering with us, you may need to provide additional personal information to take full advantage of our services. Registration is optional and may include submitting your name, contact information, address, and consent on receiving updates and promotional material. This information is easily accessible any time you log into your online account.
All vital baby® products are tested and adhere to strict legislated guidelines, but we will still keep your information on file in the case of any potential issues concerning a product you may have purchased. If, however, you do not want us to keep your information on file, please email to let us know.

Credit Card Details
Credit Card details are only sorted for the processing of payments and are deleted once payment is processed.

Apart from where you have consented to disclosure as necessary to achieve the purpose for which it was submitted, we may choose to disclose personal information in situations where we have reason to believe it is necessary to identify, contact, or bring legal action against an individual. In the case of any persons damaging, injuring, or interfering with our rights, property, site users, or other individuals, we may disclose information where we believe the law requires it. We may also engage third parties to act on our behalf to bring you goods and services, in which case personal information may be disclosed for such purposes.

While no online data transmission is ever completely secure, we regularly review and update our security measures in keeping with current technologies. We take the reasonable steps required to protect your personal information when purchasing our products and services. All employees and contractors who provide services
related to our information systems are obliged to respect the integrity and confidentiality of any information held by us. We are not, however, responsible for a breach in our security or unauthorised access to your personal information.

Collecting Information from Users
Our web servers gather your IP address to assist with the diagnosis of problems or support issues with our services. This data is collected in aggregate and cannot be traced to an individual user.

Cookie Policy
vital baby® uses cookies to improve the user experience on our website. Your personal information is not collected or passed on. Cookies are placed into your device by every website you visit, and most of these websites – including ours – might not function correctly without them. If you prefer to disable your cookies, you
can find out more on how to do so on
vital baby® uses the following cookies:

  • First Party Cookies
    These cookies are created by vital baby® to enable full website functionality.
    Cookie Name Function: Random numbers and letters PHP session cookie which identifies a specific user’s session. This will expire when you leave the website.
    main_tpl CMS Main Template cookie which determines which template to display to the user.
    ncl – This cookie, “No Country Link”, will be set if you choose to hide a message suggesting that you visit country-specific variations of our websites. The purpose of this is so that you will not be shown the message several times a day.
    wordfence_verified Human Cookies that determine that the user is human.
    _gali Navigation menu cookie
    uncodeAI.screen Main Template cookies which determine display attributes specific to the user.

Third-Party Cookies
The only third-party cookies we use is Google Analytics, which does not collect personal information. We recommend this service to all our clients.
Cookie Name Source Function:
__utm(x) Google Analytics Any cookies beginning with _ga, _gat and __utm are used to collect information about traffic and user activity.

 Access to Information
We take all reasonable steps to ensure your personal information is kept secure, and that this information is accurate and up to date. You are free to contact us at any time to update or correct your information.

Links to External Sites
We provide links to external websites as well as third party websites. These linked sites are not under our control, and we cannot accept responsibility for the conduct of these companies. Please examine the terms and conditions as well as the privacy statement of any website you use.

Concerns or Queries
If we become aware of issues or concerns with our websites, we will work to address these matters. For further queries relating to our Privacy Policy, or if you would like to query an issue, please contact us at