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About Vital Baby

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Being an international family business, family is naturally key to Vital Baby’s® philosophy in more ways than one!

Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the worlds' first co-moulded baby feeding products in the 90’s.

In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005 the Vital Baby® range of infant feeding accessories was born!

2005 saw the launch of the Vital Baby feeding range in South Africa by Loren Young (Steve’s niece). In keeping with our strong commitment to family, Loren helped expand Vital Baby® in South Africa by building on the international philosophy of fun mealtimes through our range of innovative and functional products.

March 2010 saw the launch of the new Vital Baby® range in South Africa. With loads of new innovative products, a fantastic new logo and new environmentally sensitive packaging solutions, mums and dads can feel proud and confident when using a Vital Baby® product.

“At Vital we listen to what mums and dads want and believe that baby deserves something special. That is why we decided to reinvent our brands, Vital Baby® and Vital Baby® Nurture™, to be fun, innovative and safe by using new technologies and materials that are 100% BPA free across the range.

With our many years of experience and in conjunction with our team of baby experts and feedback from our highly valued consumer panel, we have been able to develop a range of new and innovative BPA free products that actually solve the problems that mums and dads face. From products that help to combine breast and bottle feeding to a suction bowl that actually sticks down we have thought of everything to make feed time a fun and enjoyable experience for all the family.”

Dean Tollman, Director – Vital Innovations, United Kingdom

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